With nowhere left to turn and stretched beyond her means, the queen has put out a desperate plea to the citizens of the land to rise-up and help stem the tide of impending doom. Now the once peaceful kingdom of Fahrul is in chaos.
The $5.9 billion price Activision is paying, at $18/share, is well below the 2014 IPO price of $22.50 a share.The King is dead, murdered by an unknown assailant. When King filed for an IPO in 2014, it priced shares at a valuation of $7 billion, and then proceeded to flop.
according to App Annie.īut that is a steady, not necessarily booming, business. That’s not to say that Candy Crush is now unpopular: the flagship title, Candy Crush Saga, still ranks in the top 10 mobile games in the U.S. By the time King filed its F-1 forms, its business was looking big, but also mature and nearing the end of its boom, with no strong follow up hits to replace the sugar rush of Candy Crush. As with so many other casual gaming plays - think Zynga and Rovio’s Angry Birds franchise - the health of the business is only as strong as the hit brand. At one point, King was making so much on in-game purchases that it abandoned advertising as a revenue stream.īut when it came to a public listing, writing may have been on the wall for the company. This helped the 10 year-old company overtake Zynga as the social gaming giant to beat. King catapulted to the top of the mobile and social games rankings years ago on the back of the wildly popular Candy Crush series of games. We are excited about the future as we continue developing more exciting games and explore new ways to serve our players and build on the greatest franchises in interactive entertainment.” “I want to thank everyone at King for all of their hard work since we founded the company 13 years ago. King will continue to be led by Riccardo Zacconi, its CEO. “We are thrilled to now be a part of Activision Blizzard and can’t wait to start working together,” he said in a statement. “We see great opportunities to create new ways for audiences to experience their favorite franchises, from Candy Crush to World of Warcraft to Call of Duty and more, across mobile devices, consoles and personal computers,” said Bobby Kotick, CEO of Activision Blizzard, in a statement. “On behalf of Activision Blizzard, we are delighted to welcome Riccardo, Sebastian, Stephane and all of King’s talented employees to our family.”
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